Two prospects. Same size. Same industry. Same problem on the surface.
Same questions asked. Same process followed. Felt confident about both.
One became a case study. One was gone by month four.
Nobody cut corners. The rep wasn't lazy. The process just never flagged that these two businesses - despite looking identical - needed completely different solutions.
That gap between what looks the same and what actually is? That's where the wrong solution gets sold.
CapOptix gives your reps the guidance to go beyond the surface, so fit is confirmed before the proposal ever goes out.
How deep does your team actually go before a deal moves forward?
Source: