Welcome to the Revenue Pointer podcast by CapOptix. I'm Julia Martin, co-founder of CapOptix. And welcome to our very first episode of the show, where we talk to subject matter experts who are actually doing the work, not just talking about it. Today's episode is called Precision Wins and Guessing Kills. Quota, and we're starting with the foundation of every high performing revenue engine, a truly dialed in ICP.