Episode two of the Revenue Pointer podcast gives B2B revenue practitioners a clear, practical

framework for measuring sales performance — not just what to track, but how to tell the

difference between data that informs a decision and data that just fills a dashboard. Specifically,

we will explore the distinction between leading and lagging indicators and why most teams

default to the wrong one, what the vital few metrics actually are at both the team and individual

rep level, and where reporting breaks down operationally across people, process, and tooling.